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Wednesday, |
Lance Armstrong Highlights Wednesday’s General Session (w/art) Teradata Customers Come Out on Top of Industry Awards With Teradata as a Sustainable Partner for Customers, It IS Easy To Be Green! Managing Your Customers’ Experiences and Directed Behavioral Targeting Question of the Day  Lance Armstrong Highlights Wednesday’s General Session Perhaps no individual has increased our intelligence and awareness of cancer more than the seven-time winner of the Tour de France, Lance Armstrong. The 37 year old athlete from Texas recently announced his return to cycling  to raise global awareness of cancer — a disease that affects everybody in some way — from being diagnosed with it themselves to having a family member, friend or colleague affected. Cancer survivor and cycling superstar Lance Armstrong is the featured keynote speaker at the Wednesday General Session. Doors open at 8 a.m. and the session starts at 8:30 a.m. in the Mandalay Bay Ballroom EFGH. Leading us into the final stages of the conference, the general session will open with the ever-popular PARTNERS highlights video and comments from Tobianna Zappe, this year’s PARTNERS Steering Committee President. Zappe will then introduce Armstrong for his keynote address. Armstrong committed not only to building awareness of cancer, but to providing resources for those who are battling this disease. If fact, after being diagnosed in his twenties, Armstrong formed the Lance Armstrong Foundation to help other members of the cancer community by providing people with the practical information and tools they need to battle cancer and live strong through education, advocacy, public health programs and research grants. Sales of the yellow LIVESTRONG™ Wristband alone have raised more than $70 million towards making this disease go away in our lifetime. And the new online destination LIVESTRONG.COM encourages viewers to proactively make the right decisions about their diet, health and fitness. Along with his record-breaking number of Tour de France wins for the United States Postal Team, Lance has become a symbol of hope and inspiration as well as a leader and activist on behalf of cancer survivors around the world. Completing today’s session will be Tobianna Zappe recognizing special winners and revealing the site of the 2009 PARTNERS Conference. back to top back to TeradataTimes.com Teradata Customers Come Out on Top of Industry Awards Teradata customers are innovative by nature. Thanks to a number of leading award programs over the past year, Teradata customers are showing the industry just how innovative they can be – and how their innovations have led to real business impact. At BNSF Railway, an innovative fuel program using an enterprise analytics platform from Teradata helps the transportation company reduce the more than 1.4 billion gallons of diesel fuel it uses annually. Introduced last year, the Fuel MVP Program rewards locomotive engineers who use fuel-efficient train-handling practices and measures their performance against a fuel-efficiency scorecard. The program has helped BNSF cut fuel consumption by 1.5 percent in several regions. The railroad expects the program to eventually increase fuel efficiency by 1 percent system-wide. The innovative program has also helped BNSF receive top honors at several award programs. Taiwan’s CTCB Gains a CRM Advantage Singapore-based media, research and intelligence company, The Asian Banker, named Chinatrust Commercial Bank (CTCB) and Teradata the co-winners of its Best CRM Applications Award 2007. The award recognized CTCB for its dramatic success and results achieved serving and communicating with its millions of customers, supported by Teradata systems. This project enabled large revenue increases and transformed CTCB from a traditional campaign player to an event-based marketing leader in the Taiwan market. Year-over-year achievements in 2007 include 308 percent growth in direct marketing campaign revenue, 32 times more contact with targeted customers, a 1,163 percent increase in sales volume in wealth management products and 2,197 percent revenue growth from direct marketing, according to The Asian Banker. TDWI Best Practices Awards The Data Warehousing Institute named two Teradata customers winners of its prestigious 2008 Best Practices Awards. Airlines Reporting Corporation (ARC) won the Data Governance Award and GE Rail Services won the Enterprise Business Intelligence Award. ARC implemented its business intelligence and data warehousing solution in 2002. Data governance at ARC has improved data content and data handling for increased employee productivity, improved time-to-market for data products and services and additional revenues. 2008 Award Winners Computerworld 21st Century Achievement Award • BNSF Railway in the Transportation category CIO 100 • BNSF Railway • Coca-Cola • Wells Fargo TDWI Best Practices Awards • GE Rail Services – Enterprise Business Intelligence • Airlines Reporting Corporation – Data Governance Asian Banker Best CRM Applications Award • Chinatrust Commercial Bank and Teradata named sole winner Computerworld Best Practices in Infrastructure Management • Nationwide Insurance – top finalist in Servers and Visualization category Computerworld Best Practices in BI • FedEx Services – finalist in Driving Process Management with BI category Informatica Innovation Awards • Oi – Business Enablement Award for Driving Operational Efficiency Business Finance Vision Awards • BNSF Railway for use of BPM in the Revenue Category: Over $5 billion Peppers & Rogers 1:1 Impact Awards • Westpac overall winner in the Full Suite CRM Optimization category MicroStrategy Business Intelligence Award • USPS – User Scalability category InformationWeek 500 Top Innovators • Teradata ranked #22 out of 500 back to top back to TeradataTimes.com With Teradata as a Sustainable Partner for Customers, It IS Easy To Be Green! Corporate sustainability and environmental stewardship are top of mind for many companies these days, thanks to increasing regulations and restrictions. But what’s good for the globe is also good for your business. Teradata is proud to serve as a sustainability partner for its customers. Teradata not only designs products to meet or exceed all applicable safety and health standards, but also strives to maximize opportunities for environmental efficiency, recycling and/or reuse. Over the last several years, we have leveraged key IT industry technology to dramatically decrease power, cooling and floor space demands while delivering the same industry-leading data warehousing capability that our customers have come to expect. For example: • The 5550 series of the Teradata platform delivers the same data warehouse capability as the Teradata products of five years ago, yet it reduces power and cooling demands by 28 percent and data center floor space requirements by 85 percent. • Teradata Database 12.0 improves performance by up to 30 percent without requiring additional hardware or consuming more energy. Plus, its data compression feature shrinks the amount of required storage space. • Over the last five product generations, Teradata has improved its performance-per-watt (PPW) metric by 182 percent. • Our patented Cooling Door design allows data centers to run in an environment that’s 5 degrees warmer, a savings of 25 percent in cooling energy. Experience the difference by visiting the Teradata Purpose-Built Platform Family in the Expo Hall, located in Shoreline A. The entire family of Teradata products will be on display, along with a demonstration of Teradata’s solid state disks prototypes, which promises even lower energy and floor space requirements. Also, don’t miss Thursday’s 11:30 session titled “It’s Not Easy to Be Green” (Mandalay Bay A). This session, presented by David Wang, Ph.D., Teradata Data Center Architect, and Jim Dietz, Teradata Solutions Marketing Specialist — along with special guest Sid Adelman, president of Sid Adelman & Associates — will show that, despite what Kermit the Frog says, being green is easy with the new processor and system technologies from Teradata Corporation and data center planning and maintenance best practices. back to top back to TeradataTimes.com Managing Your Customers’ Experiences and Directed Behavioral Targeting Three Sessions Explore Strategies, Techniques How can your organization make each customer’s experience relevant, personal and convenient? That’s never been an easy question to answer, but it’s made especially challenging in today’s complex business environment in which customer activities, roles and expectations are ever-shifting. Fortunately, three PARTNERS sessions — listed below in order of presentation — will explore strategies and techniques for successfully managing customers’ experiences. • What does a Box of Chocolates have to do with Data Warehousing and CRM?, Wednesday, 3 to 4 p.m., Mandalay Bay I The session is presented by David McMath, Netflix’s director of data warehousing and business intelligence, with co-presenter Mark Hopkins, senior consultant, Teradata. After Netflix, the largest online movie rental service company, partnered with Teradata to implement an EDW and Teradata’s CRM suite, including eMarketing, the company began to capture customer data such as email open rates, click-throughs and order activity. “This enabled us to create a closed-loop marketing system. As a result, our understanding of our customer base has increased,” adds McMath. The session will offer tips on testing and prioritizing email marketing campaigns as your company switches to automated marketing with Teradata Relationship Manager. • Enhancing Customer Experience with Directed Behavioral Targeting, Wednesday, 4:30 to 5:30 p.m., Mandalay Bay I The session is presented by James Semenak, a Teradata principal consultant. “Directed behavioral targeting is an important tool in interacting with customers, as more and more companies focus on the customer experience across all touch-points,” explains Semenak. His presentation also covers developing the infrastructure for managing the customer experience, including dynamic micro-segmentation approaches that can be used to create near real-time models of the customer experiences. • Customer Knowledge Maturity and The Customer Lifecycle, Thursday, 8:30 to 9:30 a.m., Mandalay Bay J The Session is presented by Paul Barrett, a customer experience strategist with Teradata’s Global Industry Solutions Group. “More data than ever is now available to help organizations understand their customers,” says Barrett. “Some examples of new data sources are from web and mobile interactions, which organizations need to integrate into their customer management strategies.” Barrett’s session explores these emerging data sources, how their importance changes along the customer lifecycle, and how they are important to different organizations at different times. Additionally, leveraging these data sources to drive revenue and profitability will be among the key take-aways of the session. back to top back to TeradataTimes.com |
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