 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Monday, Oct. 13
|
Eager Attendees Get a Jump Start on Learning (w/art) Teradata ‘Everywhere’ Web 2.0 Analytics Solutions Address the Challenges of Market 2.0 Annual Golf Event Raises $26,000(w/art) Question of the Day  Eager Attendees Get a Jump Start on Learning  Sunday was once a travel and “settling in” day for most PARTNERS attendees. This year, however, hundreds of ambitious attendees got a jump start on the week by attending Sunday workshops and sessions designed to educate them about data warehousing topics and Teradata
innovations. “By supporting this learning at the beginning of the week, we can help attendees better understand relevant issues and technology. This knowledge will help them gain more from the PARTNERS Conference throughout the week,” explains Dan Higgins, Director of Teradata Global Sales Support. Before most people had their coffee on Sunday morning, Higgins began his popular workshop, “Teradata 101: Introduction to Data Warehousing Best Practices and Teradata Technology.” After a quick review of fundamentals for business and IT professionals relatively new to data warehousing, Teradata, or the PARTNERS Conference, he discussed best practices and approaches for building and managing a warehouse for an enthusiastic audience. In the second part of the workshop, Higgins reviewed Teradata fundamentals, explaining key terms and technologies that attendees will undoubtedly encounter during other PARTNERS sessions this week. He also presented practical takeaways – with discussions on how to use a sandbox, create a “driver’s license” for new users and manage governance – that attendees can use in their own data warehousing environments. Also on Sunday morning, high-octane attendees participated in two deep-dive Active Enterprise Integration workshops. In “Active Integration: Building Active Teradata Apps,” Teradata Enterprise Applications Architect Mike Coutts showed attendees why it is valuable to start with a solid architecture, using Java and open source tools, when building “active” applications that leverage the Teradata architecture. With his partner, Xin Zhou, a Teradata Advanced Research Software Engineer, Coutts helped experienced Teradata attendees get comfortable with open source tools and Java development. He conducted a tutorial illustrating how to build a solid architecture for a property insurance company, culminating in running the live code. Attendees then watched as he added the web, portlet and web service veneers needed to truly “get active.” In the second part of the workshop, Zhou challenged traditional thinking by embedding increasing amounts of the application logic directly within the database. Perhaps the most animated session of the morning focused on Teradata Viewpoint. Based on open source code, Teradata Viewpoint offers the next generation of system management tools, utilities and applications in an easy-to-install appliance. A runaway success in beta testing, the product is notable for its visually elegant displays of system management metrics and key performance indicators. Since the product’s late summer release, excited Teradata customers have been clamoring for additional KPI displays and statistics. Teradata Viewpoint Chief Architect Neil O’Toole conducted a workshop called “Teradata Viewpoint, Portlets, and Rolling Your Own!,” which introduced the Portlet Development Kit. With the help of co-presenter Dr. Todd Papaioannou, CTO of Teradata Client Engineering, the workshop showed attendees how to use the PDK to build portlets -— small blocks of code — that display unique or company-specific system management data on Teradata Viewpoint. “We were surprised how broadly customers rolled out Viewpoint to their business users, which quickly created a need for more portlets,” says O’Toole. “With the Viewpoint PDK, Teradata customers can easily build their own portlets, enhance developer collaboration and meet local user needs.” back to top back to TeradataTimes.com Teradata ‘Everywhere’ New Platform Family Spotlighted at PARTNERS 2008 Director, Data Warehousing, Quality Information Systems, Western Digital Teradata has listened to its customers, and answered their need for a full spectrum of products that can meet their specific needs. Launched this spring, Teradata’s new Purpose-Built Platform Family firmly establishes Teradata’s presence in the data warehouse appliance market. The four products comprising the platform family will be showcased inside Teradata’s Booth (#307) facing you as you enter the Exhibit Hall, including the newly unveiled Teradata Data Warehouse Appliance. Optimized for the high-performance analytics required for decision support, the Teradata DW Appliance is ideal for customers who are either new to data warehousing, or who want to complement their existing data warehouse. The other family “members” include: • Teradata Active Enterprise Data Warehouse 5550 - The latest in the generations of platforms that take maximum advantage of the massively parallel processor (MPP) architecture to provide the high performance, availability and mixed workload capability needed for both the strategic and operational functions of an active warehouse. • Teradata Data Mart Appliance 550 - The smallest member of the platform family, this “Teradata in a Box” provides a cost-effective Teradata system for small enterprises or separate departments within an enterprise along with use as a companion test-and-development environment for Teradata systems. • Teradata Extreme Data Appliance 1550 - Gives you new capabilities to analyze transactional or movement data previously regarded as too large to be affordably used —i.e. web clicks, RFID-product movement, cell phone network usage. This high-volume, non-enterprise data contains detailed information offering potentially enormous payoffs. “Teradata is now everywhere — we’ve got a platform, product and Teradata solution to fit your needs,” says Jim Dietz, Teradata platform marketing manager. “If you are starting with departmental needs then the Teradata Data Mart is available. If you are starting to move towards an entry-level enterprise data warehouse or quick-to-value, single-application business analysis, there’s the Teradata DW Appliance. Teradata also can deliver integrated data for your corporation in one repository through our enterprise data warehouse, the Teradata Active Enterprise Data Warehouse.” Each system is based on the same flexible Teradata Database, making it easy to migrate applications from one platform to another without changing ETL, data models or underlying structures. Customer kudos to Teradata’s new platform family includes this comment from Western Digital, one of the first customers to buy the Teradata Data Warehouse Appliance: “In considering a Data Warehouse Appliance we looked at Teradata and Netezza. With our rapid growth we knew we needed a vendor that offered high end scalability, best in class performance and the highest levels of reliability. We also evaluated cost of administration and migration. The Teradata system was so easy to use that we migrated to the Teradata Data Warehouse Appliance in a weekend. We found that Teradata, with its Data Warehouse Appliance low entry price, offered us the lowest total cost of ownership.” back to top back to TeradataTimes.com Web 2.0 Analytics Solutions Address the Challenges of Market 2.0 How are extreme sports athletes like leading data warehousing professionals? To succeed, both must carefully collect every bit of information they can about their performance and use that data to craft a plan that will expand their accomplishments. IT professionals collect data about their products, service and performance — especially user-generated content -— and using it to create actionable intelligence. User-generated content is everywhere — just consider the huge volumes of unstructured text in emails, surveys, call centers, web sites, blogs and social networking sites. This information is a result of users sharing their views as never before, a condition that some industry experts call “Market 2.0.” Yet much of this information has been excluded from the EDW. By harvesting and analyzing this information in the EDW, companies can reveal market and consumption shifts and better understand customer expectations, desires and intentions. Savvy organizations can drive competitive advantage by adapting their approaches to meet those requirements. Collecting this information requires Web 2.0 analytics solutions. Although the definition of these technologies is still evolving, the need to deploy them is urgent, says Paul Barrett, a Teradata global program director. “Organizations need to create an overarching strategy, a single approach to handling Market 2.0,” he says. To explore the requirements of Market 2.0 and learn how you can use Web 2.0 analytics to better understand your customers, the PARTNERS Conference offers several related sessions. Dan Oing will present “The Value to Business of Web 2.0 Data in PayPal’s EDW” at 1:30 today in Mandalay Bay D. Dr. Muster Holger of Vodafone D2 will present “Evaluating Social Networks Analysis in the Telecommunications Industry” on Tuesday at 11:00 in Mandalay Bay K. On Wednesday at 4:30 in Mandalay Bay I, Teradata’s James Semenak will present “Enhancing Customer Experience with Directed Behavioral of Targeting.” Teradata’s Paul Barrett will present “Customer Knowledge Maturity and the Customer Life Cycle” on Thursday at 8:30 in Mandalay Bay J. back to top back to TeradataTimes.com Annual Golf Event Raises $26,000 A record number of golfing enthusiasts — 160 — teed off for a good cause at Sunday’s 14th annual “Driving for Higher Education” golf Tournament. PARTNERS hosted the sold out event at Siena Golf Club. The Platinum Sponsor of the event was Teradata R&D, and Hole Sponsors included SAS, SUN Microsystems, LSI Logic, Teradata Accelerate Program, Teradata Professional Services/Claraview and Teradata Marketing.  “It’s so much fun — and inspiring — to be part of an event that not only draws our colleagues and customers together for an exhilarating morning on the course, but also supports such an important cause,” said Paul Cereghini, chairperson for the Driving for Higher Education Golf Tournament.Participating golfers raised approximately $26,000 to benefit the Hispanic Scholarship Fund. More than $200,000 has been raised over the last thirteen years to benefit Hispanic college students who qualify based on academic achievement and financial need. The ‘scramble’ format offered by this event is ideal for players of all skill levels because less experienced players can participate with the occasional weak shot without necessarily affecting their team’s overall result. This year’s winning foursomes were Donald Feinberg, Randy Lea, Garrett Mulcahy and Craig Schechter with a score of 60 (low gross) and Tom Ryan, Darrin Gaines, Bob Campbell and David Schultz with a score of 53 (low net). Winning “closest to the pin” honors was James Wentz on hole no. 5. Wally Maranan won the men’s “longest drive” on hole no. 12 and Becky back to top back to TeradataTimes.com |
|||||||||||||
|
© 2008 Partners, The Teradata User Group | |||||||||||||
