Sunday, Oct. 12




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Sunday, Oct. 12
Monday, Oct. 13
Tuesday, Oct. 14
Wednesday, Oct. 15


Sunday, Oct. 12
Monday, Oct. 13
Tuesday, Oct. 14
Wednesday, Oct. 15

Teradata Gives Back to Community
Beyond Intelligence More Than a Theme
Monday session features people expert Dan Ariely
Express Scripts Speaking on Self-Service Projects Today
Computerworld Enterprise Intelligence Awards Winners Honored



Teradata Gives Back to Las Vegas Community with Bike Brigade

While some attendees were still making their way to this year’s PARTNERS Conference, Teradata employees, partners and customers spent time on Saturday afternoon giving back to the local Las Vegas community.

Teradata Cares, Teradata’s Community Relations program, hosted a Bike Brigade. Teams worked to assemble bicycles and donated them to the Andre Agassi Clubhouse. At the event over 30 bicycles were assembled and given to the happy recipients, with helmets for safety. It was an event enjoyed by all and just one of many activities completed by employees worldwide. Since the launch of the Teradata Cares program in May, employees have held blood drives, stuffed backpacks for school children, assisted in environmental clean up, and completed projects at a variety of charities.

Another Teradata Cares project we are proud to unveil is our first annual Math Matters supply drive, where we requested PARTNERS attendees bring math related school supplies to the event. Items collected included: #2 pencils, spiral notebooks, calculators, protractors, rulers, compasses, graph paper and pencil sharpeners. Employees will deliver all collected items to the Andre Agassi College Preparatory Academy, the Andre Agassi Clubhouse and B.C. McCabe Clubhouse Boys and Girls Clubs. Going forward, we plan to continue our community outreach at each PARTNERS host city. Teradata appreciates the support of all those who contributed and participated this year. Thank you for helping these youngsters who will one day be a vital part of our country’s future workforce.

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Beyond Intelligence More Than a Theme

By Tobianna Zappe, President, PARTNERS Steering Committee

Welcome to the 23rd annual Teradata PARTNERS User Group Conference and Expo! Our PARTNERS attendees — more than 3,000 business and IT professionals from around the world — will be inspired by the intelligence and ideas they gather from presenters, exhibitors and other attendees. After all, that’s what this year’s theme, “Beyond Intelligence,” is really all about — finding the key to unlock new opportunities that push you and your companies beyond.

Teradata PARTNERS is much more than an educational event. PARTNERS is a world-class, customer-driven conference that showcases the very best expertise in data warehousing. It provides attendees with the most expansive opportunities to learn, grow, and increase data warehousing expertise — and to interact with the most knowledgeable business and technical data warehousing professionals from around the world.

More than 200 sessions are being offered this year, which focus on how companies are leveraging Teradata systems for strategic and operational decision making to drive business success. On Monday, be sure to attend our opening general session, featuring Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke, visiting professor at MIT’s Media Lab, and author of “Predictably Irrational: The Hidden Forces that Shape Our Decisions,” about how people act — and why they act — in various business and economic environments. Wednesday’s general session will feature Lance Armstrong, best known as a three-time Olympian, seven-time winner of the Tour De France, and renowned humanitarian, best-selling author and cancer survivor.

To help you plan how to get the most out of your week, make sure to attend the Conference Orientation today from 1 to 2 p.m. at Breakers CDIJ. Our comprehensive Expo Hall, which opens Monday at noon, is a must-visit part of your itinerary, offering a convenient, exciting place to gather information, consider new ideas and innovations, and meet industry experts from around the world. And don’t miss Tuesday’s Expo Hall Reception — the perfect opportunity for learning, food and fun from noon to 3 p.m.

PARTNERS also offers the chance to enjoy the exciting world of Las Vegas entertainment. On Sunday, we will hit the beach poolside at the Mandalay Bay for networking, dinner and drinks at the Welcome Reception. On Wednesday, we will rejoin for the evening’s Gala Event, a fantastic dinner followed by a live show featuring special musical guest, the Goo Goo Dolls!

Finally, I am excited to be this year’s host for PARTNERS. Thank you for making this a memorable, insightful experience that will move us beyond intelligence to achieve greater competitive advantage in our organizations!

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Monday session features people expert Dan Ariely

As the James B. Duke Professor of Behavioral Economics at Duke University, Fuqua School of Business and The Center for Cognitive Neuroscience and a visiting professor at MIT’s Media Lab, Dan Ariely is an expert on how people act — and why they act — in various business and economic environments. Ariely has documented what this means for business innovation, strategy, and marketing, in his New York Times best-selling book, “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

“Predictably Irrational… [is] a concise summary of why today’s social science increasingly treats the markets-know-best model as a fairy tale,” states The New York Times Book Review. “…[Ariely] and his fellow social scientists want to replace the ‘rational economic man’ model with one that more accurately describes the real laws that drive human choices.”

So, just how can your organization tap into understanding—and applying—this model to influence the choices your customers and prospective customers make about your products and/or services? Ariely will address this critically important question as the keynote speaker at Monday’s general session, 9 a.m. to noon, Mandalay Bay Ballrooms EFGH.

In addition to his responsibilities at MIT, Ariely is also a visiting professor at Duke University, Fuqua School of Business & The Center for Cognitive Neuroscience. Ariely wrote Predictably Irrational while a fellow at the Institute for Advance Study at Princeton.

Ariely’s work has been featured in numerous leading scholarly journals and many popular media outlets, including The New York Times, the Wall Street Journal, Scientific American, CNN and National Public Radio.

“Predictably Irrational” has been praised as insightful, engaging and original by economic luminaries including Daniel McFadden (2000 Nobel Laureate in Economics, Morris Cox Professor of Economics, University of California at Berkeley); George Akerlof (2001 Nobel Laureate in Economics, Koshland Professor of Economics, University of California at Berkeley); and Charles Schwab (Chairman and CEO, The Charles Schwab Corporation.)

Ariely holds a bachelor’s degree in psychology from Tel Aviv University, a master’s and a doctorate in cognitive psychology from the University of North Carolina, and a doctorate in business administration from Duke University, The Fuqua School of Business.

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Express Scripts Speaking on Self-Service Projects Today

Express Scripts Senior Project Manager Beth Straub, PMP, will discuss her company’s experience making its Teradata system accessible to business users, and the value of this self-service approach to her company, today beginning at 2:30 p.m. in Mandalay Bay D.

St. Louis-based Express Scripts is one of the largest Pharmaceutical Benefit Manager (PBM) companies in North America, providing PBM services to thousands of client groups, including managed-care organizations, insurance carriers, employers, third-party administrators, public sector, workers compensation and union-sponsored benefit plans. A Teradata customer since 2006, Express Scripts today relies heavily on its Teradata system for applications ranging from benefits analysis to subsidiary analytics.

“We couldn’t do the work we have today without an enterprise data warehouse, but we’re still building it out, too. We’re always pulling in new subject areas as our business partners realize the worth of the warehouse today and what it could be doing for them tomorrow,” says Straub, an 11-year veteran of the firm’s data warehouse department. She served as the project manager for the data mart consolidation from legacy IBM systems to Teradata in 2006, and most recently, Express Scripts’ Teradata system expansion.

Express Scripts handles network-pharmacy claims processing, home delivery services, benefit-design consultation, drug-utilization review, formulary management and medical- and drug-data analysis services.

Asked why Express Scripts decided to go down this self-service path, Straub points out, “We have exceptionally savvy business partners who were doing ‘shadow IT’ work. That work was pulling a lot of data from our warehouse and putting it on their servers, which meant the data was getting stale and it was taking a lot of cycles to pull such large pieces of data. We went down this path to build better partnerships while allowing the business to focus on analytics instead of data pulls.”

The key to this approach, emphasizes Straub, is that it allows business users to work at their pace, since they don’t have to wait for warehouse resources to become available to them. “We’re not a bottleneck for these applications,” she explains. PARTNERS attendees can learn more about Express Scripts’ experience, including lessons learned and ideas for alternative solutions and approaches to self service.

“For anyone who’s interested in working at the speed of business, we have some good things to take into consideration when attempting this approach,” concludes Straub.

Companies need a teamwork approach across management and IT as well as governance and support from senior leadership for the solution to work, she says.

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Computerworld Enterprise Intelligence Awards Winners Honored

Computerworld’s Enterprise Intelligence Awards culminates Monday morning with a breakfast ceremony in South Seas Ballrooms J on Level 3. Join your colleagues and peers at 7:15 a.m. for this special event where finalists and winners in each of the four categories will be announced and honored!

This is Computerworld’s inaugural Enterprise Intelligence Awards, a global awards program focused on best practices in the use of information technology solutions built on Teradata platforms. The program is wholly and independently managed by Computerworld, with judges selected by Computerworld from senior IT management at various organizations.

“Business intelligence initiatives are no longer a luxury, but a necessity for organizations wanting to develop more efficient business processes and uncover better business opportunities going forward,” said Ron Milton, executive vice president of Computerworld. “The Computerworld Enterprise Intelligence Awards join a select list of the industry’s most prestigious awards programs that recognizes companies who already identify and have profited from the rewards of using BI tools.”

Nomination categories include:
• Integrated View of the Business
• Industry Innovation
• Excellence in BI and Analytics
• Customer Intelligence and Management

In addition to receiving special recognition at the awards ceremony, winners and finalists will be featured in their respective Industry Forum receptions Monday evening. Award recipients will be announced in an issue of Computerworld following the formal ceremony at PARTNERS.

“We encourage all attendees of the Teradata PARTNERS Conference to join us in the South Seas Ballroom J on Monday morning to gain insights from those being recognizing for best practices in using Teradata BI platforms. The winner in each of 4 categories will be announced in addition to recognizing all finalists!”

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